US agency investigates Nike for alleged discrimination against white workers

Jesus fucking Christ. There is no end to MAGA’s grievances.

The US Equal Employment Opportunity Commission (EEOC) has launched an investigation into Nike over allegations that the sports giant discriminated against white employees and job applicants.

The federal agency is demanding that Nike turn over information related to the allegations, including the company’s “Diversity, Equity, and Inclusion-related 2025 Targets and other DEI-related objectives”, it announced on Wednesday.

Nike, which described the escalation as “surprising and unusual”, insisted that it adheres to “all applicable laws” on discrimination. It comes amid a broader crackdown by Donald Trump’s administration on diversity initiatives, which he has repeatedly decried as “radical”.

“When there are compelling indications, including corporate admissions in extensive public materials, that an employer’s Diversity, Equity, and Inclusion-related programs may violate federal prohibitions against race discrimination or other forms of unlawful discrimination, the EEOC will take all necessary steps – including subpoena enforcement actions – to ensure the opportunity to fully and comprehensively investigate,” said EEOC chair, Andrea Lucas.